SSelladoby BobWork

Primero AI

The AI transformation company of Latin America

HQ in MexicoEnterprise AI / BI platform

What it does

Enterprise platform that sits on top of legacy institutional systems to deliver natural-language BI dashboards, AI agents, internal apps and a business ontology; raised US$12M (2026).

Best fit for

Enterprises with complex, auditable operations that need connected BI, agents, and internal apps.

Watch out for

The site does not show public pricing or a self-serve trial.

Confirmed features

Only what the vendor’s own site states. Anything not listed is unconfirmed.

Core features 4/12

  • ✓BI dashboardsNatural-language questions become dashboards.
  • ✓LLM / generative AI agentsOffers agents that execute end-to-end workflows.
  • ✓Data integration / ETLConnects legacy tools, records, sheets, and internal APIs.
  • ✓No-code interfaceBuilds apps, forms, and tables for your team.

Platform 1/7

  • ✓Web appWebsite presents the product as a web platform.

Security & compliance 2/7

  • ✓Roles & permissionsGoverned access and process-specific permissions are described.
  • ✓Audit logEach execution saves inputs, approvals, and sign-off.

Customers & figures it publishes

“Raised $12M in seed funding.”

“Ontología shows 1,247 tables.”

“Ontología shows 2,841 relationships.”

“Ontología shows 412 metrics.”

“Ontología shows 612 terms.”

As stated on the vendor’s own site; not audited by Sellado.

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