What it does
Colombian retail loyalty platform (Leal 360) combining a CDP, omnichannel campaigns and rewards/cashback programmes; LinkedIn lists a Mexico City location.
Best fit for
Retail businesses in LATAM that want customer data, campaign automation, loyalty, and AI-driven segmentation in one platform.
Watch out for
Public pricing is shown as starting prices and the site does not clearly state a free trial.
Confirmed features
Only what the vendor’s own site states. Anything not listed is unconfirmed.
Core features 8/12
- ✓Official WhatsApp Business APIProfessional plan includes WhatsApp messaging.
- ✓Broadcasts / campaignsManual or automatic campaigns are mentioned.
- ✓AI agent (LLM)It includes an integrated decision engine with AI.
- ✓SMSSMS module is offered as an add-on or included by plan.
- ✓Email marketingPlans include sending emails per customer per month.
- ✓Audience segmentationCustomer segmentation is explicitly listed.
- ✓Message templatesIt mentions personalized offers and messages by channel/time.
- ✓Campaign analyticsIt measures impact and shows campaign performance reports.
Platform 2/7
- ✓Web appThe site describes a browser-based platform.
- ✓Public APIIt says it offers REST APIs.
Support 2/7
- ✓WhatsApp supportThe homepage says contact them by WhatsApp.
- ◐Email supportSecurity incidents can be reported by email to support.
- ✓Onboarding / implementationPlans mention advisors and Customer Success help.
Security & compliance 1/7
- ✓Roles & permissionsCustom team roles and permissions are included.
Plans & pricing
| Plan Básico | 11/mo · per 500 registered customers | Up to 5 emails per customer/month; points accumulation and redemption; team roles and permissions |
|---|---|---|
| Plan Profesional | 3/mo · per 500 registered customers | Up to 10 emails per customer/month; SMS and WhatsApp module included; campaign performance reports |
| Plan Empresarial | 2/mo · per 500 registered customers | Up to 20 emails per customer/month; advanced campaign reports; unlimited audience lists |
Prices are shown as starting from amounts on the pricing page. source ↗
Customers & figures it publishes
“Hundreds of retail companies in LATAM grow with Leal 360.”
“Present in Colombia, El Salvador, Guatemala, Panama, Honduras, Chile, Peru and Mexico.”
“Up to +20% purchase frequency.”
“Up to +8% average ticket increase.”
“Up to +2X repurchase rate.”
As stated on the vendor’s own site; not audited by Sellado.